Small Business Saturday’s

New Year New Beginnings - Customer Experience Audit


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In Episode 6: Customer Experience Audit, we’re talking about the part of your business you can’t “market your way out of”: the experience people have from the first message to the final handoff.

If you’ve ever thought:

  • “We do good work… so why don’t people come back?”

  • “Why are we getting ghosted after quotes?”

  • “Why does it feel like we’re always putting out fires?”

    …this episode will help you find the leak.

    In about 20–25 minutes, you’ll run a simple 1–10 scorecard across the 7 places most businesses lose trust (and repeat business):

    1. First response speed (calls, texts, emails, DMs)

    2. Process clarity (what happens next)

    3. Quote/proof quality (easy to understand, easy to approve)

    4. Timeline reliability (deliver when you said you would)

    5. Convenience (payment, pickup/delivery, communication)

    6. Problem recovery (how you handle mistakes and changes)

    7. After-sale follow-up (reviews, reorders, referrals)

      This is built for both walk-in customers and B2B buyers — because they want the same thing: clarity, speed, and follow-through.

      You’ll also get practical “one fix for this week” options you can implement immediately, like simple response templates, a clear “what happens next” script, proof approval checklists, and a two-step follow-up that turns one-time buyers into repeat customers.

      Your homework is straightforward: score the 7 categories, circle your lowest score, and run one fix for 7 days.

      Next week, we’ll move into the Operations Audit — because great customer experience is usually just great operations showing up consistently.

      If this episode helps, share it with another owner who’s trying to grow without adding more chaos.

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      Small Business Saturday’sBy Terris Ayres