Welcome to a new year! As a result, many want to start fresh with better habits, new relationships, and a refresh of their brand.

But let’s discuss what a “brand refresh” actually is.

A brand refresh is simply a sharpening-up of your company's messaging and visuals, partly to avoid it becoming outdated, but more importantly so it reflects how your company and your customers are constantly growing and changing.

Let’s review the refreshes we saw in 2021. NOT re-naming.