Today's episode discusses new fitness goals within the context of society's pressures and ageism. We explore wellness in the social media era with Sara Gross. Sara Gross is the founder and CEO of Feisty Media. Sara Gross believes that through storytelling, education and community building we can shift the dial to a more inclusive culture for female athletes and active women and girls. After defending her PhD in Women’s History in 2008, Sara competed as a professional Triathlete for thirteen years and won two Ironman titles along the way. The most feisty thing Sara has ever done is start a media company with no clue how to actually do that. Bootstrapping and getting the best out of people are her superpowers.