In this episode, Gary talks with Jonathan Weinberg, the Founder and CEO of Builder Prime.

Jonathan talks about how he was introduced to the home improvement contracting industry and how he initially set out to use his Computer Science degrees to create tech software that supported contractors with solutions for estimation and production, however, he ended up infusing that into a broad-based CRM solution with all-in-one capabilities that offer contractors an option for consolidating multiple tech solutions into their one comprehensive solution that is fully integrated for ease of use.

Jonathan talks about his perspectives on the sales funnel that he calls, “The Happy Path.” This is a great discussion that should have takeaways for any contractor who listens to the episode.