Michelle Jacobs  is the designer and owner of the well-known  swim and resortwear brand,  Sister New York. Michelle set out to create swimwear for her sister and friends, with the mission to design swimwear that not only enhances but also celebrates the innate beauty of every woman. Since college she has worked in many fashion houses and showrooms and in 2017 began making swimsuits for her friends that has now evolved into Sister New York - a well known NY based vacationwear brand in 60 stores and resorts.