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New YouTube Product Placement Rules: How to Create Content Going Forward
Make a Logo on Fiverr
Social Media Egg: YouTube
Note: This is an interpretation of YouTube’s rules and could change at any time. This is NOT AN OFFICIAL video of the rules. For more information on Product Placement, check out YouTube’s help page
Youtube has made a major change that has many content creators up in arms. Yet they may have been working on flawed business models to begin with. We’ll look at this more in-depth on this 5 minute Smack!
The Updated YouTube Rule on Product Placement
Abigail Van Buren said “water may be free, but when they pipe it to you you’ve got to help pay for piping. And the Piper!”
This week, the Piper YouTube had silently changed some of its legal-ease for those who run paid product placement within their videos. The new verbage states:
You may include paid product placements in your video content. All product placements will need to conform to our ad policies.
Within those ad policies it states if you get paid to do a product placement – like an ad within a video or a whole video featuring a product – you must mark it as a “Paid placement” when uploading said video. YouTube may then require up to a 45% cut of the revenues you made from that sponsorship.
So if you have a $10,000 sponsorship for Acme cola, YouTube may ask for up to $4,500 of this.
Why is YouTube Asking for a Cut? Are they Greedy?
Well, lets look at it from the opposite end – If I am Acme cola and want to advertise, would I back my ad dollars on YouTube or would I circumvent the system to pay a smaller amount to a content creator who can make a very targeted video that might just go viral?
You might think that is a good thing for YouTube but it really isn’t.
If I then publish Acme cola without telling YouTube about it and rival Widget cola sees their pre-roll ad on an Acme cola video, then Widget cola could go back to YouTube and ask for money back or just pull their account alltogether.
Its an extreme reaction, but I have actually seen it happen while creating videos with fourtune 500 companies. They are very sensative to having a competitor’s ad running on their videos.
YouTube product-placement Rules
What is YouTube Calling “Product Placement”?
They have identified placement in two categories. “Graphic cards” vs. “Text Cards”. Graphic cards are logos of the sponsored company in the frame of the video. They could include product placement itself.So in other words, don’t have a banner of Acme Cola on your back wall. It could be identified as a product placement. On the same token, a can of Acme cola on your desk could also be tagged.
What you CAN have is a text card that doesn’t look like the brand graphic. This includes fonts in some cases. If Acme Cola used “Acme-Cola-font”, you won’t be able to even use “Like-the-acme-cola-font-font” in the card – that will be seen as a graphical card.
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By Jeffrey Powers Make a Logo on Fiverr
Social Media Egg: YouTube
Note: This is an interpretation of YouTube’s rules and could change at any time. This is NOT AN OFFICIAL video of the rules. For more information on Product Placement, check out YouTube’s help page
Youtube has made a major change that has many content creators up in arms. Yet they may have been working on flawed business models to begin with. We’ll look at this more in-depth on this 5 minute Smack!
The Updated YouTube Rule on Product Placement
Abigail Van Buren said “water may be free, but when they pipe it to you you’ve got to help pay for piping. And the Piper!”
This week, the Piper YouTube had silently changed some of its legal-ease for those who run paid product placement within their videos. The new verbage states:
You may include paid product placements in your video content. All product placements will need to conform to our ad policies.
Within those ad policies it states if you get paid to do a product placement – like an ad within a video or a whole video featuring a product – you must mark it as a “Paid placement” when uploading said video. YouTube may then require up to a 45% cut of the revenues you made from that sponsorship.
So if you have a $10,000 sponsorship for Acme cola, YouTube may ask for up to $4,500 of this.
Why is YouTube Asking for a Cut? Are they Greedy?
Well, lets look at it from the opposite end – If I am Acme cola and want to advertise, would I back my ad dollars on YouTube or would I circumvent the system to pay a smaller amount to a content creator who can make a very targeted video that might just go viral?
You might think that is a good thing for YouTube but it really isn’t.
If I then publish Acme cola without telling YouTube about it and rival Widget cola sees their pre-roll ad on an Acme cola video, then Widget cola could go back to YouTube and ask for money back or just pull their account alltogether.
Its an extreme reaction, but I have actually seen it happen while creating videos with fourtune 500 companies. They are very sensative to having a competitor’s ad running on their videos.
YouTube product-placement Rules
What is YouTube Calling “Product Placement”?
They have identified placement in two categories. “Graphic cards” vs. “Text Cards”. Graphic cards are logos of the sponsored company in the frame of the video. They could include product placement itself.So in other words, don’t have a banner of Acme Cola on your back wall. It could be identified as a product placement. On the same token, a can of Acme cola on your desk could also be tagged.
What you CAN have is a text card that doesn’t look like the brand graphic. This includes fonts in some cases. If Acme Cola used “Acme-Cola-font”, you won’t be able to even use “Like-the-acme-cola-font-font” in the card – that will be seen as a graphical card.