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Online shopping and marketing might change dramatically now that a court has found Google in violation of antitrust laws, experts say. 

While Google’s stock barely flinched at the news, industry experts foresee far-reaching consequences for the digital marketplace.

“Most monopoly breakups enable new players to enter markets,” Derek Jacques, an attorney specializing in business law, told PYMNTS. He said this historical precedent suggests a potential influx of new search engines and advertising platforms, each vying for a slice of the lucrative digital commerce pie.

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