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News n Views with Michael Field - Partner of Evettfield Partners - Competitive Strategy
SME TV News and Views with Michael Field, Evettfield Partners. This episode we learn all about competitive Strategy.
Don’t forget to #Subscribe 🅾 to 📺 #SMETV https://www.youtube.com/c/SMETVPodcasts to get great SME content on demand❗
Our recent SME Association data taken from our members says that over 90% of SMEs feel they are operating in a noisy business marketing world that is crowded with competitors and they are struggling to get cut through. Many claim “we have tried everything…but it’s hard to know or predict what campaign will work”. Fewer than 10% had a Competitive Strategy.
Today we bring back one of our favourite subject matter expert – Michael Field, from Evettfield Partners. They are Competitive Strategy Consultants. Michael is going to update us on what his business is doing to help SME’s get to their next level – increase revenue, margins & growth! You might say THIS is how we execute our Competitive Strategy.
00:00 introduction
01:16 What is the point of marketing?
01:17 Marketing connects brands with customers
01:28 Marketing is a relationship between their brand and customers
02:17 Marketing is still misunderstood says Michael - B2B and Industrial spaces
04:10 Marketing is driven by revenue 05:07 "Business to Business marketing is not a dark art!"
07:02 Marketing is an engine that needs to be properly prepared & planned and that engine needs to be given the right fuel to be effective. Takes time!
08:00 What is early intelligence?
08:24 Building the right foundation and infrastructure early on for the client, to then create a marketing strategy 10:10 Invisible buying committee 12:37 who torpedoes the deal?
12:30 sales autopsy
16:14 Evettfield and Hubspot
16:30 Hubspot Assists to Manage our Customer Engagement
18:29 creating online environments
A huge thank you to the SME Association of Australia for making #SMETV & Podcasts channel possible.
To reach us with any content ideas for your business community you can email us [email protected] and we are on all the socials too.
Thank You
https://angelavithoulkas.com.au/
https://www.smea.org.au/
#evettfield #marketing #influence #hubspot #podcast #businessnews #Australia #Sydney #onlinebusiness #online #technology #MichaleField #SMEs #SMEA # #digital #SMETV #AngelaV #NewsViews #BusinessSpotlight #businesstips #Digital #customer #consumer #competitivestrategy #strategy #competitive #brands
View all episodes
By SME TV & PodcastsSME TV News and Views with Michael Field, Evettfield Partners. This episode we learn all about competitive Strategy.
Don’t forget to #Subscribe 🅾 to 📺 #SMETV https://www.youtube.com/c/SMETVPodcasts to get great SME content on demand❗
Our recent SME Association data taken from our members says that over 90% of SMEs feel they are operating in a noisy business marketing world that is crowded with competitors and they are struggling to get cut through. Many claim “we have tried everything…but it’s hard to know or predict what campaign will work”. Fewer than 10% had a Competitive Strategy.
Today we bring back one of our favourite subject matter expert – Michael Field, from Evettfield Partners. They are Competitive Strategy Consultants. Michael is going to update us on what his business is doing to help SME’s get to their next level – increase revenue, margins & growth! You might say THIS is how we execute our Competitive Strategy.
00:00 introduction
01:16 What is the point of marketing?
01:17 Marketing connects brands with customers
01:28 Marketing is a relationship between their brand and customers
02:17 Marketing is still misunderstood says Michael - B2B and Industrial spaces
04:10 Marketing is driven by revenue 05:07 "Business to Business marketing is not a dark art!"
07:02 Marketing is an engine that needs to be properly prepared & planned and that engine needs to be given the right fuel to be effective. Takes time!
08:00 What is early intelligence?
08:24 Building the right foundation and infrastructure early on for the client, to then create a marketing strategy 10:10 Invisible buying committee 12:37 who torpedoes the deal?
12:30 sales autopsy
16:14 Evettfield and Hubspot
16:30 Hubspot Assists to Manage our Customer Engagement
18:29 creating online environments
A huge thank you to the SME Association of Australia for making #SMETV & Podcasts channel possible.
To reach us with any content ideas for your business community you can email us [email protected] and we are on all the socials too.
Thank You
https://angelavithoulkas.com.au/
https://www.smea.org.au/
#evettfield #marketing #influence #hubspot #podcast #businessnews #Australia #Sydney #onlinebusiness #online #technology #MichaleField #SMEs #SMEA # #digital #SMETV #AngelaV #NewsViews #BusinessSpotlight #businesstips #Digital #customer #consumer #competitivestrategy #strategy #competitive #brands