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News n Views with Stella Gianotto - Creative Director of Brand for Brands - Branding & Marketing
SME TV News and Views with Stella Gianotto.
This episode we learn all about branding, marketing and consumer behaviour.
Don’t forget to #Subscribe 🅾 to 📺 #SMETV https://www.youtube.com/c/SMETVPodcasts to get great SME content on demand❗
Wouldn't it be great if you could predict what your customers will think, do, want and need in the future? And then work out the best strategies for success? Just in case you can’t do all those things – and let’s face it, most of us cant, I happen to know someone who can! My guest today is the award-winning creative director, Stella Gianotto – who is literally the BRAND GURU.
Stella’s insights on branding, marketing and consumer behaviour are keenly sought after and she’s received multiple business awards, including Best Designer, Best Design House, and Best Brand Agency Sydney 2019.
00:00 introduction
01:03 how to translate and build their brand
01:15 How has marketing change in the last 2 years
02:02 Stella has 25 years experience in branding and marketing
02:39 Brand hybridisation
03:19 The balance of power has now shifted to the consumers
03:34 Consumer demand has been replaced with consumer insistence
04:40 Brands have not identified their consumer needs e.g. online buying
05:24 Brands doing well are going back to their brand story
05:50 What's Your WHY
06:45 Brands are telling their story, why they started - values and mission
08:05 Your business brand story is unique, authentic and can't be copied
09:19 Share your brand story with your consumers
09:26 What's your point of difference?
09:56 Consumers expect a point of difference
11:30 Generational marketing
12:15 Technology has played a huge part in how we brand and market
13:57 Omni channel
14:43 Evolution - some brands have missed it
15:44 Digital marketing should be customised for each customer
16:09 Revenge spend by consumers
16:55 50% of consumers want to go back into the retail environment
17:54 Brands are misinterpreting revenge spending
A huge thank you to the SME Association of Australia for making #SMETV & Podcasts channel possible. To reach us with any content ideas for your business community you can email us [email protected] and we are on all the socials too.
Thank You
https://angelavithoulkas.com.au/
https://www.smea.org.au/
#brandforbrands #marketing #brands #influence #revengespending #spending #yourstory #podcast #businessnews #Australia #Sydney #onlinebusiness #online #technology #StellaGianotto #SMEs #SMEA # #digital #SMETV #AngelaV #NewsViews #BusinessSpotlight #businesstips #Digital #customer #consumer
View all episodes
By SME TV & PodcastsSME TV News and Views with Stella Gianotto.
This episode we learn all about branding, marketing and consumer behaviour.
Don’t forget to #Subscribe 🅾 to 📺 #SMETV https://www.youtube.com/c/SMETVPodcasts to get great SME content on demand❗
Wouldn't it be great if you could predict what your customers will think, do, want and need in the future? And then work out the best strategies for success? Just in case you can’t do all those things – and let’s face it, most of us cant, I happen to know someone who can! My guest today is the award-winning creative director, Stella Gianotto – who is literally the BRAND GURU.
Stella’s insights on branding, marketing and consumer behaviour are keenly sought after and she’s received multiple business awards, including Best Designer, Best Design House, and Best Brand Agency Sydney 2019.
00:00 introduction
01:03 how to translate and build their brand
01:15 How has marketing change in the last 2 years
02:02 Stella has 25 years experience in branding and marketing
02:39 Brand hybridisation
03:19 The balance of power has now shifted to the consumers
03:34 Consumer demand has been replaced with consumer insistence
04:40 Brands have not identified their consumer needs e.g. online buying
05:24 Brands doing well are going back to their brand story
05:50 What's Your WHY
06:45 Brands are telling their story, why they started - values and mission
08:05 Your business brand story is unique, authentic and can't be copied
09:19 Share your brand story with your consumers
09:26 What's your point of difference?
09:56 Consumers expect a point of difference
11:30 Generational marketing
12:15 Technology has played a huge part in how we brand and market
13:57 Omni channel
14:43 Evolution - some brands have missed it
15:44 Digital marketing should be customised for each customer
16:09 Revenge spend by consumers
16:55 50% of consumers want to go back into the retail environment
17:54 Brands are misinterpreting revenge spending
A huge thank you to the SME Association of Australia for making #SMETV & Podcasts channel possible. To reach us with any content ideas for your business community you can email us [email protected] and we are on all the socials too.
Thank You
https://angelavithoulkas.com.au/
https://www.smea.org.au/
#brandforbrands #marketing #brands #influence #revengespending #spending #yourstory #podcast #businessnews #Australia #Sydney #onlinebusiness #online #technology #StellaGianotto #SMEs #SMEA # #digital #SMETV #AngelaV #NewsViews #BusinessSpotlight #businesstips #Digital #customer #consumer