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News Pod #8 - Apple Just Put BNPL Into 65 Million Apple Pay Wallets
Carlos and Nick discuss the implications of this week's headline story:
Apple is now pushing the ability for Apple Pay users to pay with installments at the physical register, not just online and in apps. With iOS 26, installment options show up right inside the Apple Pay payment sheet when you tap to pay in store. What used to require opening a separate app or converting a purchase after the fact is now a one-tap decision at the moment of payment. Apple is not lending directly. Loans come from participating providers including Affirm, Klarna, Citi, and Synchrony. The feature is also rolling out internationally across Canada, the UK, France, Italy, Spain, Denmark, and Sweden.
Sign up for The Free Toaster Newsletter (www.thefreetoaster.com) to get our curated news at the intersection of consumer lending & marketing, published every Wednesday.
And then come here on Fridays to get our hot takes on a select story (or two) from that edition.
*****
A word from our sponsor, Bulldog Media Group:
Bulldog Media Group is a leading performance marketing company that specializes in online customer acquisition for clients in the financial services industry. Since 2000, they have focused on financial services digital marketing as their core niche.
https://www.bulldogmediagroup.com/
To support The Free Toaster Podcast, please visit our sponsors:
A word from our sponsor, Spinwheel:
Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!
https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=feb
A word from our sponsor, Fintel Connect
Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.
https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast
A word from our sponsor, New Market Growth:
New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.
Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.
If you'd like help planning or implementing your affiliate marketing strategy, email us at [email protected]
View all episodes
By thefreetoasterCarlos and Nick discuss the implications of this week's headline story:
Apple is now pushing the ability for Apple Pay users to pay with installments at the physical register, not just online and in apps. With iOS 26, installment options show up right inside the Apple Pay payment sheet when you tap to pay in store. What used to require opening a separate app or converting a purchase after the fact is now a one-tap decision at the moment of payment. Apple is not lending directly. Loans come from participating providers including Affirm, Klarna, Citi, and Synchrony. The feature is also rolling out internationally across Canada, the UK, France, Italy, Spain, Denmark, and Sweden.
Sign up for The Free Toaster Newsletter (www.thefreetoaster.com) to get our curated news at the intersection of consumer lending & marketing, published every Wednesday.
And then come here on Fridays to get our hot takes on a select story (or two) from that edition.
*****
A word from our sponsor, Bulldog Media Group:
Bulldog Media Group is a leading performance marketing company that specializes in online customer acquisition for clients in the financial services industry. Since 2000, they have focused on financial services digital marketing as their core niche.
https://www.bulldogmediagroup.com/
To support The Free Toaster Podcast, please visit our sponsors:
A word from our sponsor, Spinwheel:
Reduce friction in your lending application with just two fields—phone number and birthdate. Spinwheel’s APIs boost application rates by 20-30% while also providing real-time credit data and seamless payment processing. Want to see it in action? Connect with their Head of Growth for a demo!
https://spinwheel.io/partner/?utm_source=freetoaster&utm_medium=podcast&utm_campaign=feb
A word from our sponsor, Fintel Connect
Drive thousands of new accounts and billions in deposits with the only partner marketing solution built for fintech and banking – your all-in-one affiliate platform, partner network, agency, and marketing compliance engine.
https://partner.fintelconnect.com/get-to-know-fintel-connect?utm_campaign=13897733-2025%20Partners&utm_source=The%20Free%20Toaster&utm_medium=podcast
A word from our sponsor, New Market Growth:
New Market Growth helps fintech consumer lenders generate explosive growth on affiliate marketing channels like Credit Karma, Experian Marketplace, LendingTree, and others.
Affiliate marketing involves marketing & credit risk expertise, and NMG's founders bring this with 21+ years of lending experience and 8+ years experience as executive affiliate operators.
If you'd like help planning or implementing your affiliate marketing strategy, email us at [email protected]