In this emerging era of virtual selling, you can pursue strategies that previously would have been cost prohibitive. You can open up markets that would have proved elusive. You can run experiments that would have been expensive or difficult to run. All this is according to the best-selling book, Next Era Selling, co-authored by Britton Manasco. Britton visits the Playmaker podcast and discusses some of the key strategies outlined in his book that large organizations are executing on to move into the next era of selling.