The modern customer is continually evolving, which demands that sales tactics also change, especially in our complex channel model. This week, BlueStar Canada’s President, Michel Sirois, shares his experience and insights on a highly relevant topic to our work. Is the new “generation” of buyers actually an age thing? How do we approach buyers with more information at their fingertips, time spent doing self-research, and unwilling to pick up the phone for a “cold call”? How can VARs/integrators/MSPs adapt? And because we have to talk about it…can AI enable salespeople?

#VARValue - How do you see BlueStar’s role changing to help our partners sell and grow their businesses?

TEConnecting with us:

Michel - The end of cookies

Dean - NASA/DARPA/DRACO nuclear rocket to Mars

John - Paris Olympics & booksellers

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