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Next-Gen PartnerOps Video Podcast featuring Larry Walsh . – Collaborating with Distributors to Build Ecosystems Partner Ecosystem Management
The Cornerstone of a Partner Ecosystem
Channel ecosystems are becoming more evolved yet more distributed and diverse. There is an inherent need to invest in a partner ecosystem.
This video podcast examines the role of distribution within this evolving distributor marketing environment.
ZINFI’s CEO Sugata Sanyal joins forces with Larry Walsh, Industry Influencer and CEO of Channelnomics, for a lively debate on the new position of distribution in today’s multi-channel ecosystem, channel marketing management, and how it has found a new platform and value proposition in this environment.
Video Podcast: The Cornerstone of a Partner Ecosystem
✔ Chapter 1: What is a Partner Distribution Ecosystem?
Today’s partner ecosystem management should now be labeled Ecosystem 6.0 as it has been a force for six decades. Distributor marketing and management have always been at the heart of ecosystems as its core value is interoperability and collaboration in addition to the enhancement of value by combining complimentary products and services. The case discussed here, is not so much as is an ecosystem, but how to get the most out of one.
Play Chapter 1
✔ Chapter 2: Distribution’s Role in Today’s Ecosystems
Distributors are aggregation points in the market. Ultimately, the legacy ecosystem is distribution, and the output is channel marketing management. All types of channel partners rely on distribution for guidance, product selection evaluation, and sales as well as transactional support, financing, and post-sales support. Distributor marketing provides tremendous value by being the center of an ecosystem for solution providers looking for products.
Play Chapter 2
✔ Chapter 3: Distribution Models in a SaaS World
The role of channels is based on relationship and channel marketing management, not just sales. In today’s digital environment, people don’t want to talk to sales – they just gather the information needed, but don’t want to be sold to. A channel will help vendors scale and build relationships that cannot be done at a corporate level. Even the largest Cloud vendors can’t service customers in this way. This is where distributor marketing comes into play. Tune in to find out how vendors are embracing channel relationships and how distribution has made huge strides in the era of digitalization.
Play Chapter 3
✔ Chapter 4: Device-centric Distribution vs Cloud-centric Offerings
Good distributors have solid relationships, and this is the foundation of everything. They have developed huge amounts of capabilities in business intelligence. Ultimately, they understand the sales environment, along with the opportunities and challenges. They have developed capabilities for training & enablement, integrating marketing agencies and marketing support to and through partners. They have evolved. Tune in to hear more from Larry & Sugata on how distribution is supporting new business models, and how they are becoming a massive support system for everything Cloud.
Play Chapter 4
✔ Chapter 5: The Dynamics of SaaS Organizations & Distribution
The challenge with distribution is that everyone needs an easy solution. Many smaller vendors jump into the distribution work with high expectations, but they don’t realize how hard it is to gain mindshare. Companies of all sizes need to level expectations and provide the right resources to enable and engage distribution. Distribution is not a silver bullet,
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By ZINFI Technologies, Inc.
5
22 ratings
The Cornerstone of a Partner Ecosystem
Channel ecosystems are becoming more evolved yet more distributed and diverse. There is an inherent need to invest in a partner ecosystem.
This video podcast examines the role of distribution within this evolving distributor marketing environment.
ZINFI’s CEO Sugata Sanyal joins forces with Larry Walsh, Industry Influencer and CEO of Channelnomics, for a lively debate on the new position of distribution in today’s multi-channel ecosystem, channel marketing management, and how it has found a new platform and value proposition in this environment.
Video Podcast: The Cornerstone of a Partner Ecosystem
✔ Chapter 1: What is a Partner Distribution Ecosystem?
Today’s partner ecosystem management should now be labeled Ecosystem 6.0 as it has been a force for six decades. Distributor marketing and management have always been at the heart of ecosystems as its core value is interoperability and collaboration in addition to the enhancement of value by combining complimentary products and services. The case discussed here, is not so much as is an ecosystem, but how to get the most out of one.
Play Chapter 1
✔ Chapter 2: Distribution’s Role in Today’s Ecosystems
Distributors are aggregation points in the market. Ultimately, the legacy ecosystem is distribution, and the output is channel marketing management. All types of channel partners rely on distribution for guidance, product selection evaluation, and sales as well as transactional support, financing, and post-sales support. Distributor marketing provides tremendous value by being the center of an ecosystem for solution providers looking for products.
Play Chapter 2
✔ Chapter 3: Distribution Models in a SaaS World
The role of channels is based on relationship and channel marketing management, not just sales. In today’s digital environment, people don’t want to talk to sales – they just gather the information needed, but don’t want to be sold to. A channel will help vendors scale and build relationships that cannot be done at a corporate level. Even the largest Cloud vendors can’t service customers in this way. This is where distributor marketing comes into play. Tune in to find out how vendors are embracing channel relationships and how distribution has made huge strides in the era of digitalization.
Play Chapter 3
✔ Chapter 4: Device-centric Distribution vs Cloud-centric Offerings
Good distributors have solid relationships, and this is the foundation of everything. They have developed huge amounts of capabilities in business intelligence. Ultimately, they understand the sales environment, along with the opportunities and challenges. They have developed capabilities for training & enablement, integrating marketing agencies and marketing support to and through partners. They have evolved. Tune in to hear more from Larry & Sugata on how distribution is supporting new business models, and how they are becoming a massive support system for everything Cloud.
Play Chapter 4
✔ Chapter 5: The Dynamics of SaaS Organizations & Distribution
The challenge with distribution is that everyone needs an easy solution. Many smaller vendors jump into the distribution work with high expectations, but they don’t realize how hard it is to gain mindshare. Companies of all sizes need to level expectations and provide the right resources to enable and engage distribution. Distribution is not a silver bullet,