The Higher Ed Marketer

Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing

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Making higher education accessible to all is big as we approach the enrollment cliff.


Identifying the needs of all prospective students and really asking the ‘why’ makes Gen Z feel seen and heard.


It’s time to tailor your marketing strategy to meet the needs of the next generation.


We’re getting the conversation started with Spenser Smith , the Director of Admissions for Graduate Business Programs at Haslam College of Business at the University of Tennessee, Knoxville.


In this episode, we dip into Gen Z’s preferred marketing strategies.

Join us as we discuss:

  • [10:40] Effective communication strategies to dig deeper
  • [14:47] Following up with prospective students
  • [20:45] How to tailor marketing strategies
  • [30:12] Getting Gen Z at the table


    • Check out these resources we mentioned during the podcast:

    • [email protected]


      • To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


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