The Higher Ed Marketer

Next-Gen Scholars: Gen Z Preferences in Higher Ed Marketing

Listen Later

Making higher education accessible to all is big as we approach the enrollment cliff.


Identifying the needs of all prospective students and really asking the ‘why’ makes Gen Z feel seen and heard.


It’s time to tailor your marketing strategy to meet the needs of the next generation.


We’re getting the conversation started with Spenser Smith , the Director of Admissions for Graduate Business Programs at Haslam College of Business at the University of Tennessee, Knoxville.


In this episode, we dip into Gen Z’s preferred marketing strategies.

Join us as we discuss:

  • [10:40] Effective communication strategies to dig deeper
  • [14:47] Following up with prospective students
  • [20:45] How to tailor marketing strategies
  • [30:12] Getting Gen Z at the table


    • Check out these resources we mentioned during the podcast:

    • [email protected]


      • To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


      Hosted by Ausha. See ausha.co/privacy-policy for more information.

      ...more
      View all episodesView all episodes
      Download on the App Store
      The Higher Ed MarketerBy Caylor Solutions
      • 5
      • 5
      • 5
      • 5
      • 5

      5

      49 ratings

      More shows like The Higher Ed Marketer

      View all
      Daily Creative with Todd Henry by Todd Henry

      Daily Creative with Todd Henry

      515 Listeners

      HBR IdeaCast by Harvard Business Review

      HBR IdeaCast

      1,862 Listeners

      The Daily by The New York Times

      The Daily

      110,567 Listeners

      Up First from NPR by NPR

      Up First from NPR

      55,899 Listeners

      Future U Podcast - The Pulse of Higher Ed by Jeff Selingo, Michael Horn

      Future U Podcast - The Pulse of Higher Ed

      133 Listeners

      Higher Ed Pulse by Mallory Willsea

      Higher Ed Pulse

      22 Listeners

      The Dispatch Podcast by The Dispatch

      The Dispatch Podcast

      3,222 Listeners

      Morning Wire by The Daily Wire

      Morning Wire

      26,479 Listeners

      The Application with Allison Turcio by Allison Turcio

      The Application with Allison Turcio

      12 Listeners

      Confessions of a Higher Ed CMO — with Jaime Hunt by Enrollify

      Confessions of a Higher Ed CMO — with Jaime Hunt

      31 Listeners

      Mission Admissions by Jeremy Tiers

      Mission Admissions

      14 Listeners

      Higher Ed Storytelling University by John Azoni

      Higher Ed Storytelling University

      26 Listeners

      Confessions of a Higher Ed Social Media Manager by Jenny Li Fowler

      Confessions of a Higher Ed Social Media Manager

      7 Listeners

      Education Marketing Leader with Chris Rapozo by Chris Rapozo

      Education Marketing Leader with Chris Rapozo

      4 Listeners

      AI for U by Brian Piper

      AI for U

      8 Listeners