Next generation FP&A leaders are emerging everyday, and they’re ready to transform their organizations from finance out. Chris Ortega, CEO of Fresh FP&A (Director of Finance, Americas for Emarsys at the time this episode was recorded) is one of those leaders. Rowan and Chris talk through how to lead transformation through finance, the key principles of FP&A 2.0, and how emerging finance leaders can leverage technology to move to finance led partnership and advisory.