Today’s conversation centers on materials—the foundation of every interior space. Before furniture is crafted, before millwork is installed, before architecture is experienced, materials define durability, aesthetics, sustainability, and performance.

Our guest today is Ali Mert from Gizir, a company crafting next-generation wood-based materials for the interior design and furniture industries worldwide. With a focus on advanced production, surface technologies, and global distribution, Gizir operates at the intersection of industrial innovation and design performance. Today we explore growth, partnerships, market opportunities, and the evolving future of material manufacturing.