For the past 15 years, ecommerce has optimized for frictionless transactions - removing clicks, reducing pauses, and accelerating checkout.

That strategy worked and drove massive scale.

But we’re now seeing a shift.

What if, in eliminating bad friction, we also removed the good friction - the moments that build confidence and reduce regret?

This is the Friction Paradox.

Instead of optimizing for speed to buy, the next evolution optimizes for speed to certainty - helping customers feel confident in their decision, not just complete them faster.

So how do we design experiences that increase trust, lower returns, and drive long-term retention - especially in the age of AI-assisted shopping?

With leadership experience at global scale, Karishma Damani, Director of Product Management at Walmart, shares her perspective on:
- why frictionless isn’t always better
- how to design for customer confidence, not just conversion
- what Intentional Commerce means in an AI-driven world
- why agents will evaluate your brand differently than users

Hosted by Tomasz Grynkiewicz, Head of Growth at Netguru

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Karishma
👉 Tomasz

Find us on:
👉 Our website
👉 Clutch
👉 LinkedIn 
👉 Instagram

Watch Karina Graj, Senior Product Designer at Netguru put together a complete product category page in real time using Silk, Netguru’s free lightweight design system perfect for commerce implementations.

During the 30-min session, Karina:
• builds page structure
• establishes a product grid system
• prepares and customizes product card design
• talks about filter and sorting design

Hosted by Mary Achinger, Content Team Leader at Netguru

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Karina
👉 Mary

Find us on:
👉 Our website
👉 Clutch
👉 LinkedIn 
👉 Instagram

Here's the truth, most AI products never make it past demos or pilots.

Why does this happen? And what does it take to build AI experiences that can scale, deliver value, and earn user trust?

With product leadership experience at Procter & Gamble, Google, Tinder, and now as Head of Product at Zalando, Ania Szostek will be sharing hard-won lessons on AI, product, and commerce.

She'll touch upon subject like:
- what it truly takes to build and scale AI-powered commerce products for millions of users
- why fashion is one of the hardest domains for AI assistants
- what separates great AI-driven commerce experiences from average ones


Hosted by Krystian Bergmann, AI Consulting Lead at Netguru.

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Ania
👉 Krystian

Find us on:
👉 Our website
👉 Clutch
👉 LinkedIn 
👉 Instagram

👀 Renaissance meant a significant shift in how people saw the world.

According to Valentina Salvi, Head of Product Research at OLX, product research is going through one right now.

Join us to explore how AI is redefining research - not by replacing human insight, but by elevating it.

This episode explores:
- How AI is moving research from execution to strategic influence
- The evolving partnership between researchers and product teams in shaping CX
- Scaling research impact through AI, creativity, and democratization

Hosted by Jakub Wajda, Commercial Director at Netguru.

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Valentina
👉 Jakub

Find us on:
👉 Our website
👉 Clutch
👉 LinkedIn 
👉 Instagram

AI is reshaping retail. Anca Iordanescu, is the one doing it 🔥

VP of Engineering at a major furniture retailer. Founder of WomenInTech Alliance. And our next guest on Disruption Talks.

This episode explores:

• How AI is transforming retail - and where the biggest risks lie
• What the “Store of the Future” actually looks like
• Why diverse teams ship better products

Hosted by Justyna Kałębasiak, Delivery Manager at Netguru.

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Anca 
👉 Justyna

Find us on:
👉 Our website
👉 Clutch
👉 LinkedIn 
👉 Instagram

When fashion meets AI 👠

In this episode of Disruption Talks, Armen Momejian, Head of AI Initiatives at ALDO, shares how one of the world’s most recognizable fashion brands is using AI to predict and sell smarter.

This conversation explores:
- How AI is transforming commerce - from demand forecasting to customer experience
- The rise of agentic AI and its role in fashion tech
- How digital passports and hyper-personalization are redefining ecommerce

Hosted by Gaurab Ganguly, Senior VP at Netguru

Do you have any questions? It's easiest to catch us on LinkedIn!
👉 Armen  
👉 Gaurab 

Find us on:
Our website 👉 https://www.netguru.com/
Clutch 👉 https://clutch.co/profile/netguru
LinkedIn 👉 https://www.linkedin.com/company/2488424 
Instagram 👉 https://www.instagram.com/netguru/

🐟 From salmon farming to AI agents - discover how technology is reshaping the future of animal nutrition.

Animal nutrition is under huge pressure: demand is rising, sustainability targets are tougher than ever, and parts of the industry are still behind in digital transformation. In this live episode of Disruption Talks, Barbara Rybicka (Commercial Director at Netguru) sits down with Mirek Krzanik, Head of Strategy at Nutreco, to explore how one of the world’s leading animal nutrition companies navigates these challenges - and what the future of food production might look like.

👉 What we cover:

• The sustainability challenge: feeding a growing world responsibly
• Why parts of the industry still lag behind in digitization — and how Nutreco uses data & AI to change that
• Tech lessons from salmon farming: from nutrition optimization to parasite detection

Do you have any questions? It's easiest to catch us on LinkedIn!
Mirek 👉 https://www.linkedin.com/in/miroslawkrzanik/
Basia 👉 https://www.linkedin.com/in/barbara-rybicka-71958661/ 

Find us on:
Our website 👉 https://www.netguru.com/
Clutch 👉 https://clutch.co/profile/netguru
LinkedIn 👉 https://www.linkedin.com/company/2488424 
Instagram 👉 https://www.instagram.com/netguru/

90% of new product launches fail* What can the remaining 10% teach us?

Disruption Talks are back after a short summer break - and we’re kicking off with a big one!

This time with Jens Echterling, CPO at HeyJobs - German career platform matching the world's essential talent to opportunities - and Pavel Averin, Operations Director at Netguru.

What’s in it for you?

• A recipe for building better products, faster
• How AI boosts both product workflows and engineering outcomes
• Striking the balance between customer feedback & product vision

Jens brings YEARS of hands-on product leadership and a knack for storytelling.

This one’s a must-watch for product leaders.

How do you turn bold strategies into real-world transformation?

This episode of Disruption Talks drops you directly into the mindset of someone who lives and breathes it.

We’re sitting down with Manuel Zaccaria, Head of Program Management & Integration at lastminute.com, hosted by Barbara Rybicka, Commercial Director, Composable Commerce & Finance at Netguru | B Corp™.

Manuel will pull back the curtain on:
- His unique approach to leading innovation - from agility and experimentation to staying future-proof in a volatile industry
- Why execution matters just as much as the strategy itself - and how his team brings big ideas to life
- The hidden barriers companies face when trying to innovate and how to navigate them

Whether you’re a transformation leader, a travel industry executive, or just passionate about change, this episode is a must-watch.

We all hate pinging 100 people on Slack just to find out one small piece of information. 

Not only does it get annoying, it also wastes our time and sometimes leaves us empty handed...
That's why we turned a Slack bot into our internal AI Agent! 

Join us for a behind-the-scenes look at one of Netguru’s boldest internal experiments - building a real AI agent that actively supports business goals.

• Why we built it - learn what pushed us beyond prototypes and into production
• How we built it - we’ll walk you through our technical stack, design decisions, and architecture + a live demo of the agent in action!
• What we learned - we'll share the biggest challenges we faced

With our Netgurals:

• Krystian Bergmann, AI Consulting Lead
• Patryk Szczygło, R&D Lead 
• Hosted by: Mary Achinger, Brand & Content Team Lead