"music has to make you happy."

jennie interviews singer-songwriter JJ, who shares her journey from Boston to Seoul, her musical influences, and the challenges of being an independent artist. JJ discusses her songwriting process, the impact of her education at Berklee College of Music, and her dual role as an artist and A&R. they touch on the realities of music promotion in the digital age, the importance of maintaining joy in music, and advice for emerging artists.

KEYWORDS:

JJ, singer-songwriter, music, Korea, A&R, indie artist, songwriting, music production, TikTok, music marketing