Next Level Practices

The world of digital patient acquisition is constantly evolving. With Artificial Intelligence and other technology trends impacting aesthetic practice marketing, you don’t want to fall behind.

The digital marketing experts at Alpha Aesthetic Partners and Influx Marketing are joining forces to provide an overview of key trends that you should be paying attention to and how to get started using AI tools as a force multiplier in your practice.

Featuring Influx CEO Adam Daniells, Chief Growth Officer Max Baybak, and Alpha Aesthetic Partners CEO John Wheeler

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

In the latest episode of Next Level Practices, our very own Chief Growth Officer Max is joined by our CEO Adam to discuss five key stories to follow in the tech marketing world.

With so much happening in tech, it's important to keep an eye on these topics as they unfold, as there may be some major changes on the horizon for the online marketing space.

Key stories covered:

OpenAI Spring Event: ChatGPT 4o

The TikTok Ban: Legal Challenges and Potential Solutions

Instagram's Prioritization of Smaller Creators

Meta Verified for Business: Paid Verification Service

OpenAI and Apple Partnership

We provide some key takeaways for these important topics, and touch on some other "mentionables" to help get you up to speed on the latest and greatest in Marketing, Tech, AI, and more!

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

In this episode of Next Level Practices, our CEO and Chief Growth Officer sit down live at The Aesthetic Meeting 2024 to cover some of the key news stories happening in the world of marketing technology. Prime among these storylines is the rumor that OpenAI is about to launch a search product that would put them in direct competition with Google. Find out what we know about this story to date, and dive in with us as we cover other important news regarding the TikTok ban, an important subtlety in Meta's recent AI announcement, and more. 

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

"Our mission for the industry: bring together what can be a very fragmented approach for practices and make it as streamlined as possible."

As equalizing forces continue to dominate the aesthetic industry, one of the best ways for a surgeon or medspa to stand out from the crowd is to provide superior service to their patients. While it's easy enough to say, making it a reality can be challenging.

Running an aesthetic practice often feels like drowning in a sea of details, difficulties and disasters, while rising above it all can feel like swimming against a riptide.

Audrey Neff of PatientNow says that her company's platform offers a lifeline for aesthetic practices by providing an instant upgrade in efficiency. The complete suite includes an EMR alongside software solutions for practice management, patient engagement, payment processing, digital marketing, and photography.

One of the features Audrey highlights in this episode is how easy it is for patients to leave reviews: "If you have horrible before and after photos, if you have zero reviews on your Google Business Profile, that is truly one of the biggest profit leaks right now. And it is something that can be fixed relatively easily with the right technology in place."

Find out why creating better patient outcomes is crucial to being competitive, and learn what Audrey has to say about making sure the quality of your service is up to the quality of your practice, on this latest episode of Next Level Practices.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

On this episode of Next Level Practices, we are joined by TouchMD’s President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more.

Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for success in his current role.

More than anything, he learned that patient experience plays a critical part in running a successful practice. Thus the emphasis of the TouchMD platform: “to exceed expectations throughout the patient journey.”

For example, TouchMD’s consult module helps a provider create interactive presentations — including annotating and drawing on patient images, or generating custom before & after simulations. Their custom point-of-care marketing system can educate patients both about the procedure they are receiving as well as other services they may be interested in. Finally, TouchMD’s photography solutions help create beautiful, consistent images of patients for consultations, before & afters, and even social media and marketing purposes.

Find out more about TouchMD’s revolutionary platform, and what is coming next, in this episode of Next Level Practices!

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Before and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos.

Jason explains how he solved the unique challenges presented by practices with limited space or sub-optimal lighting, by creating solutions such as a ceiling-mounted photo studio, mobile carts for clinical photography, and a wall-mounted creative setup he is currently developing. There's even a lightweight social media station with selfie lights and a shotgun microphone to take away the headaches of high-quality video content creation.

And thanks to a partnership with TouchMD, Simple Studios reaps the benefits of a seamlessly integrated platform that allows for immediate cloud storage and easy access from any device within the practice.

If any of this sounds like a sales pitch, it's not — Influx has no affiliation with Simple Studios, or TouchMD for that matter. No, we're just genuinely excited about how these solutions can help take aesthetic before and after photos … to the Next Level.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co

Every year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co