<p>Next to Musinsa, Next to Mattelsa.

Two brand-anchored streets on opposite sides of the world have been 
telling the same story in different languages. What happens when 
Musinsa's Seongsu-dong and Mattelsa's Medellín decide to swap? 
bcdW traces the collab that was always already spelled this way.</p>

Next to Musinsa, Next to Mattelsa. Two brand-anchored streets on opposite sides of the world have been telling the same story in different languages. What happens when Musinsa's Seongsu-dong and Mattelsa's Medellín decide to swap? bcdW traces the collab that was always already spelled this way.

Next to Musinsa, Next to Mattelsa.

bcdW began in New York as an action-driven digital magazine and has grown into a creative business connection platform that directly links Asia—including Korea—and the Americas in a local-to-local way. Recently, bcdW launched the Rainmaker Program in the United States, and in Korea, it established the bcdW Agency, a meta-agency, along with the A-TO-A Club platform—a community of members who run their businesses by supporting the success and growth of others. Together with partners—including prof

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Next to Musinsa, Next to Mattelsa.

Next to Musinsa, Next to Mattelsa.