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Next Up On Brand Center -- Xavier Ortega on Philip Morris Anti-Smoking Ad Campaign
"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight
Watch the ad here: https://www.youtube.com/watch?time_co...
Brand Center is produced by https://www.radicallydistinct.com/
"
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By Jenn Morgan
5
44 ratings
"For the first time in its history tobacco giant Philip Morris has launched a UK-wide anti-smoking campaign. However, the £2m investment has been derided as nothing more than “PR puff” by health campaigners. Is Philip Morris' anti-smoking ad campaign a wolf dressed in grandma's clothing or a first step to a major brand transformation? Listen in to learn more. #holdmylight
Watch the ad here: https://www.youtube.com/watch?time_co...
Brand Center is produced by https://www.radicallydistinct.com/
"