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NFL Content Deals, Nielsen's Big Data Revolution and Pepsi's Engagement Strategy
Today's episode covers the NFL's first content licensing deal with Front Office Sports, Nielsen's new Big Data + Panel system that could boost sports ratings by 10%, and how Pepsi is shifting from reach to engagement in its NFL sponsorship approach. Plus insights on the league's global expansion and the LA Kings' digital content strategy - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown
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By Sports GeekToday's episode covers the NFL's first content licensing deal with Front Office Sports, Nielsen's new Big Data + Panel system that could boost sports ratings by 10%, and how Pepsi is shifting from reach to engagement in its NFL sponsorship approach. Plus insights on the league's global expansion and the LA Kings' digital content strategy - all curated by Sports Geek Reads. Subscribe at https://sportsgeekhq.com/rapidrundown