The NFL is moving into a new global era.

In this Tim Talks episode, Tim breaks down the league’s internationalization strategy.

He also reflects on what he experienced firsthand at the NFL Madrid Game, a moment that revealed how quickly American football is becoming a truly global sport.

In this episode, Tim explores:

• How the NFL is building global ecosystems, not just hosting games

• The rise of international athletes in NCAA and NFL

• Fan growth through export + localization

• Europe as the league’s anchor market

• Why flag football in the 2028 Olympics and Paralympics matters

• What the NFL Madrid Game showed about culture, fandom, and belonging

This episode offers a clear look at how sport, strategy, and global mobility are shaping the future of American football.

It’s happening. We walking.

References

Blog: The London, I Mean Jacksonville Jaguars

Blog: NFL Academy - International Football Athlete Pathway to NCAA

Blog: NFL Practice Squads x International Athletes