Mint Podcast by Adam Levy

NFT Ticket Case Study: Queen George on Growth Hacking Collectors


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Mint Season 4 episode 21 welcomes Queen George, the modern jazz-pop artist who’s been publicly, yet thoughtfully experimenting with web3 primitives since April 2021 in an effort to find and build a collector base.


We explore a new funnel and interesting case study on how she growth hacked *120* collectors by minting tickets as NFTs for her live concert at Eth Denver.


In this episode, we discuss:


  • 02:00 - Intro
  • 07:36 - The World of Crypto Experimentation
  • 13:49 - NFT Ticketing, Metamask, and Eventbrite
  • 20:17 - Your New Single “If I Ever Go Down”
  • 30:30 - Crypto QR Codes; The Funnel
  • 33:52 - Why Doing Tickets as NFTs is Important
  • 37:09 - How Crypto Provides Better Fan Based Data To Artists
  • 45:57 - What are the Biggest Challenges Getting into the Space?
  • 49:25 - Building a Mainstream Audience
  • 50:47 - First Time at a Crypto Conference; Biggest Takeaways
  • 53:57 - Queen George’s Thoughts on Web3
  • 59:12 - Outro


…and so much more. 


I hope you enjoy our conversation. 


Queen George - https://twitter.com/iamqueengeorge



Learn more by visiting: https://adamlevy.io/mint


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Support Season 4's NFT sponsors


1. Coinvise - https://coinvise.co/

2. Polygon Studios - https://polygonstudios.com/


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Mint Podcast by Adam LevyBy Adam Levy

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