Hyped!

NFTs and the Rise of the $70m Jpeg


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A Jpeg by digital artist Beeple (Mike Winkelmann), 39, sold for $69.3 at Christie's New York in March. For his pennies, the buyer got an NFT, a non-fungible token, a marker of authenticity enabled by blockchain technology. Zoe and Tom discuss what the sale – and the frenzy for NFTs – means for art and aesthetics and discuss the nature of the new digital markets redefining value itself. 

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Hyped!By Zoe Strimpel

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