NFTs are all about establishing ownership of digital assets.

And as with the ownership of any type of asset, there will always be an element of social signalling involved.

Why do we want a Rolex watch?

Certainly not to help tell the time.

A Rolex on the wrist say we're rich and successful.

Same goes for the girls at the Birkin handbag.

Same reason we want to drive around in a Ferrari.

It's all about the signal it sends about our social status.

Once you view NFTs through a lens of Social Signalling, it all makes sense.

Yesterday's Rolex is today's Bored Ape Yacht Club (yes, it's a thing! Google it)

#socialsignalling #status #NFTs