Our exploration tour around Web3.0 topics continues. In this episode we talked with JR Griffin - VP Digital Marketing & Business Develoment - from FremantleMedia about their launch of NTFs for the hit show 'American Gods'.

JR shares with us his learnings around NFT i.e. what to look out for when selecting the right media asset for the right audience. But NFTs aren't just necessarily another distribution channel for digital assets, but a way to activate and involve your fanbase with creative approaches that goes beyond NFTs as collectibles.

If you are curious to hear more, just tune in.

Episode hosts: Marcus Koring, Carsten Mönning