Millennial and Generation Z keynote speaker and author, Ryan Jenkins,  welcomes Jeff Fromm and Angie Read, the authors of the upcoming book: Marketing to Generation Z, to the Next Generation Catalyst Podcast.

The topic discussed is understanding and marketing to Generation Z. We also cover...  

• Who is Generation Z
• How is Generation Z different from the Millennial Generation
• What does Generation Z believe and value
• What perspectives shape Generation Z's experiences
• When faced with decisions, what drives Generation Z to make a choice
• What makes brands relevant to Generation Z
• What makes employers relevant to Generation Z
• What makes leaders relevant to Generation Z
• And more...