NGC #076: The New Skills and Strategy Required to Sell to Millennial B2B Buyers with Byron Matthews

Millennial and Generation Z keynote speaker and author, Ryan Jenkins,  welcomes Byron Matthews, President and CEO at Miller Heiman Group, to the Next Generation Catalyst Podcast.    The topic discussed is the new skills and strategy required to sell to Millennial B2B buyers. We also cover...   Why is the buying landscape changing?  How are Millennials approaching buying differently from other generations? What can sellers do to better position themselves with the next generation of buyers? What can sellers do to exceed expectations? What can sellers do to differentiate and stand out in the minds of the buyer? How do seller better engage B2B Millennial buyers? And more...