NGC #061: Understanding and Marketing to Generation Z with Angie Read and Jeff Fromm

Millennial and Generation Z keynote speaker and author, Ryan Jenkins,  welcomes Jeff Fromm and Angie Read, the authors of the upcoming book: Marketing to Generation Z, to the Next Generation Catalyst Podcast. The topic discussed is understanding and marketing to Generation Z. We also cover...   Who is Generation Z How is Generation Z different from the Millennial Generation What does Generation Z believe and value What perspectives shape Generation Z's experiences When faced with decisions, what drives Generation Z to make a choice What makes brands relevant to Generation Z What makes employers relevant to Generation Z What makes leaders relevant to Generation Z And more...