Authentic Influence

NHL CMO Heidi Browning Talks Hockey On and Off the Ice

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On today's podcast, I'm joined by the Chief Marketing Officer of the National Hockey League (NHL), Heidi Browning, for a conversation how the sport is more digitally forward than ever before.

Today, you'll learn:

  • What's new at the NHL; the newest ways in which fans can interact, including new tech partnerships and content experiences
  • The importance of authenticity to the NHL
  • How the voice of the fan is integrated into the brand, including one or two standout stories in particular
  • Advice on how to build more authentic relationships with your fans

    • Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear.

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    Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at [email protected] with suggestions for guests, content, or general interest/feedback.

    Find more at https://www.podcast.vivoom.co/.

    Enjoy!

    Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)

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    Authentic InfluenceBy Adam Conner
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