He has had a long career in the music industry, having started off as a musician and songwriter in San Francisco, where he played in several new wave bands and started learning production. He went on to work in Los Angeles at Cherokee Studios and Paramount before becoming an indie producer and moving to Germany where he was signed to BMG as a producer and also ran a small indie record label. He also did artist relations for Shure throughout all of Europe before moving back to L.A. and working for TASCAM. He later started his own PR/marketing company and present day is the chair of AES Los Angeles, host of “Insights in Sound,” co-founder of Artist Brain Collective, and an adjunct professor at UNLV. This interview was recorded on-location in Las Vegas, where he presently lives.