This episode features the excellent Niamh O'Connor. Niamh is the Head of Communications at Strong & Herd LLP. Niamh speaks about her work in email marketing and how she communicates with their target audience. We talk email workflows with Niamh building out, one for their members and the other being more built for engaging the wider audience. She talks about the forms of content which apply to both and how enhancing the learning platform can help with the content used. One really good example Niamh speaks about is the introduction of digital badges in their learning platform. Something which is known to improve users' engagement, setting goals throughout the course to show their professional achievements. The badges are designed to be social media friendly allowing the achievements to get recognition to wider audiences. Niamh talks about email strategy using Mailchimp, she highlights authenticity and sticking to the message as important areas to consider when starting off. This a great episode for anyone looking to improve their customer communication and email workflows.