CliffCentral.com — Former DA MP and communications expert, Nic Clelland, joins us this week to discuss the key lessons in his new book, Spin. Nic explains the ins and outs of political messaging and gives insight into some of the most successful campaigns of the past 20 years. Roman queries why the DA have become so unclear in their messaging, while Jonathan explores the effect of social media on the behaviour of politicians and journalists alike.