In this episode Doug Sandler gives a full preview of his book, Nice Guys Finish First, where he discusses how a great experience can make someone a customer for life.In his book Sandler shares a very original consultative approach to putting the “human” back into client relationships in order to build trust that results in exceptional customer service. The goal of the book is to show you how to advise customers on making good decisions, build a longer lasting relationship with them, and develop a stronger sense of personal character.This book is perfect for entrepreneurs who are having a hard time keeping customers and need a practical way to overcome the challenge of taking their business from good to extraordinary.About Doug Sandler:“I spent 48 years running an entertainment business as a DJ. About two years ago I turned a switch and decided that I could teach people to do what I have done which is build a business.A few years ago I made a call to a credit card company and I was asked to enter my sixteen digit number followed by the pound sign. As I went through this phone call I kept thinking that there has got to be a better way than this. I figured that there had to be a way that I could teach what I’ve done over the last 30 years to those that are just getting started now so that they can avoid the mistakes that I made.” – Doug SandlerFor a detailed summary of Nice Guys Finish First according to Doug Sandler CLICK HERERelated Books:Customer Experience 3.0 by John A GoodmanThe Trusted Advisor by Robert GalfordAdvisor Selling by Mark HunterFor more advice, tips, and stories on entrepreneurship, join our community on Facebook and Twitter.