KO Sales Coach

Nice Guys Finish Last


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In Sales, Nice Guys Finish First

No doubt you’ve heard the expression “nice guys finish last”. I’m not entirely sure who said it but I’m pretty sure they weren’t talking about nice guys in sales because in sales “nice guys finish first.”

On today's show discover:
  • ...why you need your customer more than they need you;
  • ...how easy it is to standout and rise above the competition;
  • ...a simple way to get first hand experience on the other side of the counter.

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Leave a Rating and Review in iTunes Key Points from the Show
  • Even a bad experience ordering a sandwich can ultimately impact sales!
  • You need your customer more than they need you.
  • Be the customer and go on a pretend shopping trip. It's a great way to add the good experiences you have to your sales approach and remove any that can cause a negative experience.
  • It's easy to stand out when you're:
    • nice;
    • friendly;
    • respectful;
    • and have a sincere desire to help.
Today’s One Two Punch         In sales “the nice guy (or gal) does finish first!” Ways to subscribe to The K.O. Sales Coach

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KO Sales CoachBy Steve Stearns