In this conversation, Brian Etcovitch, Senior Director of Digital and Social Marketing at Earth Rated, discusses his journey in the pet supply industry, the unique selling propositions of Earth Rated, and the strategies employed to grow the brand in a competitive market. He shares insights on transitioning from e-commerce to digital marketing, the importance of influencer marketing, and the challenges of direct-to-consumer sales.

Earth Rated website: https://www.earthrated.com