<p>When setting up a campaign, interets are much more valuable than demographics. Send your message to the right audience at the right time, rather than cast a wide net. Rand Fishkin joins us to talk about his latest venture, SparkToro, and how their platform recognizes these modern marketing trends to help advertisers perform better. </p>

When setting up a campaign, interets are much more valuable than demographics. Send your message to the right audience at the right time, rather than cast a wide net. Rand Fishkin joins us to talk about his latest venture, SparkToro, and how their platform recognizes these modern marketing trends to help advertisers perform better.

<p>When setting up a campaign, interets are much more valuable than demographics. Send your message to the right audience at the right time, rather than cast a wide net. Rand Fishkin joins us to talk about his latest venture, SparkToro, and how their platform recognizes these modern marketing trends to help advertisers perform better.&nbsp;</p>

Niche Interests and Targeting

Hello and welcome to Cybba: On Display - a podcast series about all things related to digital marketing and the power of a good brand story. Tune in every week to listen to the founders and marketing directors of your favorite brands on how they scaled their business from their basement to a million dollar brand. In addition, we'll be sharing tips and insights on how you can utilize marketing technology efficiently to accelerate your online growth.

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Niche Interests and Targeting

Niche Interests and Targeting