Niche market vs mass market...or that is to say, serving a much narrower, more tightly defined market versus a broader, more mainstream market...which approach should you take in your business? Well very often, trying to serve a market that's too broad can be a real struggle. And what we want to do is increase the probabilities of your success and make building and running your business not complicated and messy, but instead easy and straightforward. So here, let's dig into this issue of defining a target audience for your business, or uncovering a niche market vs mass market.