In this episode of Pitch, Build, Scale, we sit down with Eric Dunn—CEO of Plastix Marketing and Aesthetix CRM—to unpack how AI-powered automation is transforming patient engagement and marketing operations for medspas and cosmetic surgery clinics.

Eric shares the journey from running a niche digital agency to building a proprietary CRM platform—then layering on AI to fix the biggest bottleneck in the industry: follow-up failure. We dig into:

• Why most local businesses don’t need more leads—they need better systems

• The automations that are actually moving the needle for small clinics

• The leap from services to SaaS (and the critical lessons along the way)

• How to scale an agency without becoming the bottleneck

• The future of AI in hyper-niche verticals

Whether you're a SaaS founder, agency owner, or product builder, this episode is packed with real-world takeaways on solving real business problems with smart tech.

Resources:

• Aesthetix CRM: https://aesthetixcrm.com

• Plastix Marketing: https://plastixmarketing.com

• Work with us: https://BigNorthMarketing.com