A niche is an area of focus for your content creation. Everyone always says “niche down, niche down, niche down”, but in actuality it isn’t that simple.

Yes if you followed one topic, then you’ll grow more sustainably, but not necessarily more rapidly. What matters is that you stay true to yourself, and for a lot of people being polymathic is ingrained in their way of life. This post isn’t about polymathy, but I wanted to make this point.

Sometimes by taking the opposite approach we can be more truthful to our way of life. Making our content stand out more.

Why is it important to be true to yourself

If you carve out just that one niche of your life, that one area of focus, then you leave out the other aspects that make you who you are.

How is someone going to listen to you, if you aren’t being fully represented to them?

Granted I understand this is getting into the philosophical territory, and that doesn’t fully fit into the logical standpoint of search engine optimization and niching down.

Although if you can niche down and be true to yourself, or at least 80%, then great do that. People will see it in your content. I’m making this post for the people like me who would feel incomplete in their works, and therefore the content itself won’t feel as TRUE to them.

How?

How DO YOU be Truthful to yourself, and your interests?

I’m not telling you to jump between topics everyweek. Although if that’s what you WANT to do, then try it. I don’t see it as a waste of time, if it is something you eagerly want to try. I sort of did this with my OmniContent series, where each episode was like this post. A video, blog, and podcast, BUT every episode was a different topic. Unlike this Substack where it is all about content creation.

The problem was my skill level in content, as I wasn’t able to keep up a daily, or even in some cases a weekly cadence.

Meaning my variety approach wasn’t working, and I need to narrow down my CONTENT TYPES. While not the niche topics, just rather the format of the content itself. I learned that lesson, and now I could do either or, but I choose to “niche down”… sort of.

The way I do it is actually that of MULTIPLE NICHES, as I have a “Meta Niche” in “Polymathy”, that is my personal brand’s topic. Rather, it is “Knowledge Management for Polymaths”, which both topics in of themselves are actually quite a meta niches in their own rights. I just chose to combine them, as it felt right for my brand. What about you?

Would you have a Meta Niche?

Highlighted Tool of the Week: Answer the Public

When learning anything about topic finding or SEO, this tool often pops up early on in your rabbit hole. However I wanted to give it a bit of a shoutout, as like with Reddit. You can often find a lot of questions that need to be answered.

If you find that your topic on your content is that of more of a meta niche, or even anti niche, then you might be able to reach more people. At the start of your content journey, I actually wouldn’t try to find your super fans just yet. Or the people for your main topic solely. I would experiment a bit, and see what topics do you actually enjoy creating on. As if you’re like me, then you might find yourself stuck in a topic you don’t care for in the long run, and you need to explore more before you buckle down.

https://answerthepublic.com/

🥡 Takeaways

Again if you haven’t watched the video, and only read the post, I would suggest doing both. Usually I don’t make the two parts separately, but I did this time around. As I really felt I needed to write this post in a separate mindset. To really give you the best overall episode. More logical explanation in the video, and a more philosophical explanation in the post.

This way depending on how your mind works, the message can be received in one of those ways.

I’m not saying don’t niche down, as even generalists sometimes have to. What I am saying is that it is okay if you DON’T niche down. At least for a while, and maybe if you’re more akin to me with a meta-niche. Then perhaps you won’t at all…

I instead created multiple sub-brands, and you really at that point need a strong personal brand (which should theoretically be your overarching meta-niche.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit polyinnovator.substack.com