Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business Owners

Niche the Service, NOT your Audience - Day 1 of 12 Days of Bizmas

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Welcome to Day 1 of the 12 Days of Bizmas! Today, we’re diving into a lesson that’ll change your thinking about niching in your business.

Spoiler: It’s NOT about boxing yourself into a tiny corner of the market—it’s about focusing on the phase your audience is in.

  • Why niching your service matters more than narrowing your audience:
  • How to identify the phase your audience is in; Think transformation, not demographics.
    • Avoiding the ‘overly specific’ trap:
    • The freedom of phase-based targeting:

      • That’s it for Day 1! Stay tuned for Day 2 of Bizmas tomorrow, where we’ll unpack hiring for and in your business.

      Got questions or takeaways? Drop them in the comments or share this with a fellow biz owner who needs to hear it. 🎉


      Come find me on Instagram or Threads:

      @fellyday

      or check out the website fellyday.com

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      Unprofessional Entrepreneur by Felly Day - Marketing Tips for Small Business OwnersBy Felly Day | Content Repurposing Expert
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