Dr. Ron Capps is a communications professor at a midwestern university. He's been online since the late 1980s, so he has seen a number of businesses come and go. From the rise and fall of MySpace to the continual rise of Facebook, social media has become a mainstream method of marketing. But the platforms change, as do the rules.

Join the Nicheprof for a quick update on social media applications he is working with, and learning about.

The show is hosted by Ken English, aka the MediaMojoGuy.