Does the word "niche" make you cringe? You aren't alone. In this solo episode, Sarah tackles one of the biggest sticking points for new coaches: the fear that narrowing your focus means excluding people.

Sarah reframes niching from a constraint into a "magic wand" - one of the fastest paths to securing paying clients.

Key Takeaways

1. Reframing the "Niche" Concept - Many coaches struggle with niching because they view it as excluding people, which goes against the inclusive nature of coaching. Sarah suggests a mindset shift:

• Think of "niching" simply as having a target audience.

• Just like Waitrose (a high-end positioned supermarket in the UK) advertises in glossy magazines to reach premium buyers, you are simply placing your message where your likely buyers will see it.

2. Hobby vs. Business - Sarah delivers a "hard truth" about the financial reality of coaching:

• You cannot build a sustainable business on clients who cannot afford to pay you.
• If you do not have paying clients, you technically have a hobby, not a business.

3. The 3 Steps to Choosing a Viable Niche - To choose a niche that actually works, Sarah advises looking for three specific criteria:

• Language & Rhythm: Choose a group whose language you speak and whose "rhythm of life" you inherently understand.

• The Problem: Ensure the people in this niche have a specific problem that your coaching can help resolve.

• Financial Viability: Make sure this group is able to pay a professional rate for your services.

"Choosing a niche is for coaches like having a magic wand and one of the fastest paths to paying clients that I know of."

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