Welcome we are back for another episode of No Fluff Small Business Simplified. And in this episode, we're going to be talking all about niching and your ideal customer. Niching is a super trendy term that you probably have heard before, if you've been in the online business space, if you've been spending time researching your how to build or start a business, you've probably heard of niching. Basically, what it means is getting really specific about who your ideal customer is, who you want to sell to your products or services, and tailoring your marketing content, your sales efforts, your lead generation to reach out specifically to those people. And there's definitely some big benefits that you will see from niching.