<p>Like the rest of us, Matthew learned something new during the COVID lockdown.  He also found the benefit of simplifying his target market.  </p>

Like the rest of us, Matthew learned something new during the COVID lockdown. He also found the benefit of simplifying his target market.

<p>Like the rest of us, Matthew learned something new during the COVID lockdown.&nbsp; He also found the benefit of simplifying his target market. &nbsp;</p>

Niching Down

This Got Me Thinking is a show for marketing leaders and agency pros who want to move forward but feel stuck. I have conversations with folks about real experiences, and I break down the challenges they face, and share the ideas they spark. Each episode brings thoughtful reflection, practical insight, and a fresh way to look at the next step.

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Niching Down

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