How do you speak directly to your target market? For Chris Dreyer, CEO, and founder of Rankings.io, the key is specialization–In other words, “niching up.” After discovering his passion for digital marketing, Chris has built a successful SEO agency for personal injury lawyers. He found his niche. 

In this week’s episode, Chris joins Grace and Liel to discuss the main takeaways from his upcoming book “Niching Up: The Narrower the Market, the Bigger the Prize” and the perks of building a business with a specialized market focus. They also dive deep into Chris’s journey as a digital marketer, an unexpected turn of events, as you will soon find out. 

Listen to the full episode to learn from Chris’s expertise. While he doesn’t claim to be a professional gambler, his marketing strategy hits the jackpot! 

Resources mentioned in our episode:

• Rankings.io
• Connect with Chris Dreyer
• Niching Up: The Narrower the Market, the Bigger the Prize

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