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Nicholas Bosco | Why Branding Matters for Your Home Services Business
Nicholas Bosco, Scorpion’s Director of Marketing, loves working with his talented team to help businesses grow through building brand identity.
Why is branding important?
Many businesses don’t understand the importance of brand, and therefore bypass it in order to invest in other strategies. However, Nicholas is quick to emphasize how crucial branding is to establish the foundation of who your business is. Branding tells your story and connects you with the audience that needs to hear what you have to say.
“Your brand identity isn’t what you think of your business, it’s what your consumers think of your business.”
Branding is more than a name.
Nicholas shares the example of Harley Davidson as a brand that was told they would go extinct. And look at them now. They were able to build a lifestyle brand and set themselves apart from the competition by selling not only a motorcycle but an experience. That’s the power of brand identity.
You want to create a client experience for your demographic that aligns with your business goals and mission and perform consistently to cultivate brand loyalty. If you think of Coca-Cola, you aren’t just thinking of a brand, you’re thinking of a memory or an experience associated with the product. Sharing your story through brand identity makes you more than just a plumber… you are a safe place that your customer knows they can rely on for their needs.
Reputation feeds brand identity.
You’re not only attracting consumers with your brand. You’re also attracting employees. The quality of your brand determines the quality of the employees, whose performance influences customer loyalty.
Brand identity:
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By Scorpion
4.9
1818 ratings
Nicholas Bosco, Scorpion’s Director of Marketing, loves working with his talented team to help businesses grow through building brand identity.
Why is branding important?
Many businesses don’t understand the importance of brand, and therefore bypass it in order to invest in other strategies. However, Nicholas is quick to emphasize how crucial branding is to establish the foundation of who your business is. Branding tells your story and connects you with the audience that needs to hear what you have to say.
“Your brand identity isn’t what you think of your business, it’s what your consumers think of your business.”
Branding is more than a name.
Nicholas shares the example of Harley Davidson as a brand that was told they would go extinct. And look at them now. They were able to build a lifestyle brand and set themselves apart from the competition by selling not only a motorcycle but an experience. That’s the power of brand identity.
You want to create a client experience for your demographic that aligns with your business goals and mission and perform consistently to cultivate brand loyalty. If you think of Coca-Cola, you aren’t just thinking of a brand, you’re thinking of a memory or an experience associated with the product. Sharing your story through brand identity makes you more than just a plumber… you are a safe place that your customer knows they can rely on for their needs.
Reputation feeds brand identity.
You’re not only attracting consumers with your brand. You’re also attracting employees. The quality of your brand determines the quality of the employees, whose performance influences customer loyalty.
Brand identity: