In this episode of The Haze, Peter sits down with Nicholas Jones, Corporate Shaman and Brand Strategist with the agency Brand Is Truth, which has been working closely with Licensed Producer Boaz Pharmaceuticals on the creation of their corporate brand.

Listen as Nicholas explains the brand strategy behind Boaz Pharmaceuticals and the need for meticulous care and attention to be brought into a brand’s creation to ensure the brand’s elements are consistent with the company’s fundamental values. With a unique and holistic approach, Nicholas shares how he only works with brands that have “the insides to match the outsides”. Meaning that they are committed to being authentic, genuine, honest, and truthful to who they are as a client.

If you are working on your cannabis brand or want to gain a deep understanding into what should go into a brand development project, you won’t want to miss this episode – Peter and Nicholas go deep into the topic of “brand” using Boaz as a case study.

To find out more about Brand Is Truth, visit their website at www.brandistruth.com or follow them on social media @brandistruth.