Cold Star Project

Nicholas Loise - Driving Revenue with Sales Performance Team - The Cold Star Project

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Nicholas Loise has quite the resume, headed by his current role as Fractional Sales & Marketing Leader, Founder/Owner, Sales Performance Team. It includes being President of Glazer Kennedy Inner Circle - GKIC/Magnetic Marketing, involved with GKIC 8 years; Owner of a Direct Response Agency and Outsourced Sales Leader Company; Adjunct Professor of Marketing, North Park University; MBA from North Park; VP Sales & Marketing Provena Mercy Medical Center 9 yrs, a $156 Million division. On the Cold Star Project with host Jason Kanigan, Nick explores:

  • Why he choose “execution-focused” sales areas of business
  • Where clients have told him they need help in sales
  • What he sees that is wrong in selling and sales processes today, that Nick is earnestly driven to correct...and how does this improvement lead to organizational results?
  • When he believes clients should be approaching Sales Performance Team for expertise
  • In his experience, how often is the salesperson in need of improvement vs the sales process?
  • [In Jason's experience over the past 25 years, he has seen companies large and small who do not control or have consistency in their sales process. You can walk across the hallway and find a salesperson who is doing the job completely differently from their fellow sales employee.] What are the consequences of this lack of consistency? How does it affect buyer experience? And financial results? Ability to determine what went wrong or even what went right? 
  • What does Nick  hear that tells him, “This is going to be a great project”?
  • What did he see at his years of GKIC and his own agency that caused Nick to start Sales Performance team?   


    • Sales Performance Team website: https://salesperformanceteam.com/   


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    Cold Star ProjectBy Jason Kanigan
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